Chili’s Grill & Bar has expanded its 3 For Me menu with the addition of the Big QP burger. This new item is designed to offer familiar fast food flavors, featuring two slices of American cheese, mustard, ketchup, pickles, diced onions, and significantly more beef than a typical fast food burger. The Big QP is now available at Chili’s locations across the country, priced at $10.99, which includes bottomless chips and salsa, an unlimited fountain drink, and fries.
In response to rising consumer frustration with fast food prices, Chili’s is also launching a limited-time pop-up experience called Fast Food Financing. This event is scheduled for April 16 and 17 at 37 Union Square West in New York City, running from 11 a.m. to 5 p.m. EST. The pop-up aims to simulate a financing store experience, allowing guests to receive a gift card to help offset the costs of fast food meals, while supplies last. After obtaining a gift card, participants can access a Chili’s speakeasy to sample the Big QP burger.
George Felix, Chief Marketing Officer at Chili’s, stated, “We believe Chili’s 3 For Me menu, starting at just $10.99, has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger, featuring a fast food flavor profile our guests will recognize.” This initiative highlights Chili’s commitment to providing a better value compared to traditional fast food options. The Big QP joins the existing Big Smasher on the 3 For Me menu, which was introduced last year and offers twice the beef of a Big Mac. Overall, Chili’s continues to position itself as a more economical choice for dining compared to drive-thru alternatives.