As the weather warms, the demand for refreshing snacks increases. In response, Pringles has collaborated with Miller Lite to introduce limited-edition flavors inspired by beer-infused barbecue favorites. This partnership marks a unique flavor innovation for Pringles, combining popular summer tastes into a single snack.
The new Pringles x Miller Lite crisps aim to encapsulate the essence of a backyard cookout without the need for a grill. The flavors include Beer Can Chicken and Grilled Beer Brat, each designed to evoke the taste of favorite grilled dishes. The Beer Can Chicken flavor features savory roasted chicken notes complemented by garlic and onion, alongside the authentic taste of Original Light Beer. Meanwhile, the Grilled Beer Brat flavor offers a smoky bratwurst experience, enriched with black pepper, caramelized onion, and brown spice, all infused with the hoppy aroma of Original Light Beer.
Mauricio Jenkins, the US Head of Marketing for Pringles, stated, “At Pringles, we’re dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans’ cravings to the market, no matter the occasion.” He emphasized the goal of merging the flavors of summer into a single snack experience.
Ann Legan, the VP of Marketing for the Miller Family of Brands, added, “Whether or not you’re a grill-master, who doesn’t enjoy a beer and crisps as a summer snack?” She noted that fans often incorporate Miller Lite’s flavor into grilled foods, making this collaboration a natural extension for summer barbecues.
These new flavors are positioned to enhance the summer snacking experience, providing consumers with a novel way to enjoy the tastes associated with cookout season.