New Chapter, a vitamin and supplement company based in Vermont, is expanding its presence in the retail market by launching its products at Target. The company is known for its commitment to science-backed, whole food-based vitamins and supplements. Three of its best-selling products, Every Woman’s One Daily Multivitamin, Every Woman’s One Daily 40+ Multivitamin, and Magnesium + Ashwagandha, will now be available in select Target stores and on Target.com.
The Every Woman’s One Daily Multivitamin serves as a comprehensive multivitamin that contains over 20 fermented nutrients recognized by the body. It includes eight fermented B vitamins that aid in cellular energy metabolism, fermented biotin to promote healthy hair and nail growth, and vitamin C, which is important for collagen protection to maintain firm skin. The Every Woman’s One Daily 40+ Multivitamin is designed specifically for women over the age of 40, addressing their unique health needs with ingredients aimed at supporting immune function, bone health, and hormone balance. The Magnesium + Ashwagandha product is formulated to assist with relaxation and recovery, featuring sea-sourced magnesium and organic ashwagandha to help manage stress.
New Chapter’s mission emphasizes the integration of natural wisdom into modern wellness, utilizing organic and sustainably sourced ingredients whenever possible. The brand maintains a strong focus on quality, supported by third-party testing to ensure that each product meets rigorous standards for purity and potency. This dedication to quality aligns with Target’s retail strategy, making New Chapter’s supplements more accessible to a broader range of consumers. The collaboration marks a significant step in New Chapter’s efforts to promote health and wellness across various demographics.