KT, a recognized leader in kinesiology tape and sports recovery solutions, has introduced a new product line called KT Soothe. This line aims to assist with pain relief and muscle recovery, featuring two primary products: KT Tape Soothe and KT Health Soothe Magnesium Cream. Both products utilize lavender and magnesium, which are known for their natural healing properties, to provide a holistic approach to wellness and pain management for active individuals and athletes.
The KT Soothe line represents KT Tape’s ongoing commitment to innovation in kinesiology and health products. By incorporating natural ingredients into their offerings, KT Tape seeks to enhance recovery processes for everyday users and those engaged in high-performance activities. The rise in interest surrounding holistic wellness solutions in pain management has positioned KT Tape as a leader in developing products that enable individuals to maintain their physical activity while caring for their overall health.
The launch of KT Soothe also marks the beginning of KT’s Rule Your Recovery campaign. This initiative aims to highlight the new product line and other recovery solutions, emphasizing the brand’s dedication to supporting both daily recovery needs and performance enhancement through various formats.
Jennifer Holahan, KT’s Chief Marketing Officer, stated, “Consumers are increasingly seeking natural, multipurpose solutions for pain management, and we’re excited to meet that demand with KT Soothe.” This statement reflects the growing trend among consumers who prefer natural options for managing discomfort.
The KT Tape Soothe product includes lavender and magnesium infused into pre-cut strips made from active cotton fabric. This combination is designed to provide an aromatherapeutic experience while supporting muscle and joint recovery. The product is hypoallergenic and latex-free, offering up to three days of support for alleviating soreness and promoting relaxation. Each package contains 20 strips and is priced at $18.99.
KT Health Soothe Magnesium Cream is a unique formulation aimed at individuals with active lifestyles. It is designed to provide relief for sore muscles and includes Arnica Montana for its anti-inflammatory properties. The cream combines several beneficial ingredients such as magnesium, lavender essential oils, aloe, shea butter, vitamin E, and jojoba oil, promoting skin health and hydration. This four-ounce jar is available for $17.99.
Overall, the KT Soothe line expands KT Tape’s portfolio of recovery solutions, reinforcing its commitment to a comprehensive approach to pain management and muscle care. Through continuous innovation in both tape and topical formats, KT Tape aims to provide consumers with versatile tools that support various stages of recovery under the broader Rule Your Recovery campaign.