Culture Pop Soda has introduced a new flavor to its product lineup: Grape. This marks the brand’s ninth offering and aims to provide a modern take on a classic soda flavor. The new beverage is made with real fruit juice and includes live probiotics. It does not contain refined sugar, stevia, or artificial ingredients.
According to the company, the grape soda features a balanced taste profile with a bold grape flavor and a subtle elderflower note. The drink is positioned as a cleaner option for consumers looking to enjoy familiar flavors with fewer processed ingredients.
The launch is accompanied by a marketing campaign titled “Grape Grew Up,” which draws inspiration from 1990s nostalgia. The campaign is designed to appeal to consumers who are looking for a version of grape soda that aligns with more current preferences for simplicity and natural ingredients.
Tom First, Founder and CEO of Culture Pop Soda, commented on the launch, stating, “We wanted to take a flavor that so many people grew up with and make it feel refreshing, delicious and new – without losing any of the flavor or fun.”
The Grape flavor joins Culture Pop’s existing lineup of sodas, which focus on probiotic content and cleaner ingredient lists as alternatives to conventional soft drinks. The company continues to market its products toward consumers seeking a different take on traditional soda options.