Once Upon a Coconut has entered into a multi-year agreement with Major League Pickleball (MLP), becoming the official coconut water sponsor of the league. The partnership includes all 10 regular season events, a mid-season tournament, playoffs, and the MLP Cup scheduled for November. The 2025 season will begin in Orlando from April 24 to 27 and conclude with the championship event in New York City.
As part of the agreement, Once Upon a Coconut will provide hydration for both athletes and spectators throughout the season. The brand is known for producing coconut water sourced from young green coconuts in Vietnam and offers a product line that includes flavors such as Premium, Pineapple, Chocolate, Watermelon, Blueberry, and Energy. Its beverages contain no added sugars and are positioned as an alternative to traditional sports drinks.
Once Upon a Coconut CEO John Chiorando commented on the new partnership, saying, “We’re thrilled to partner with Major League Pickleball, a league that reflects energy, competition, and excellence—values that Once Upon a Coconut shares. We’re excited to bring our coconut water to an even broader audience, offering a healthy, delicious alternative to sugary sports drinks.”
The brand also emphasizes sustainability and community support. Its products are packaged in aluminum cans, and through a partnership with Greenspark, a tree is planted for every case sold. Additionally, Once Upon a Coconut donates 10 percent of profits to nonprofit organizations, including the Down Syndrome Foundation of Florida and NAMI, as part of its broader mission to support health and environmental initiatives.
This agreement will position the brand alongside one of the fastest-growing sports in the United States, with visibility across major cities and venues during the upcoming MLP season.