BJ’s Restaurant & Brewhouse has introduced a new dessert in collaboration with Mars: the Snickers Pizookie. The dessert is available for a limited time starting April 17 and can be ordered for dine-in at all BJ’s locations nationwide.
The Snickers Pizookie features a freshly baked brown sugar cookie base that includes pieces of Snickers candy. It is topped with vanilla bean ice cream, a chocolate shell topping, caramel drizzle, and additional Snickers pieces.
The announcement comes as part of BJ’s ongoing series of dessert collaborations and menu innovations. Heidi Rogers, senior vice president of marketing at BJ’s Restaurants, Inc., noted that the team considered launching a savory option but ultimately decided to focus on a sweeter, more traditional offering. “After flirting with the idea of another savory Pizookie, our sweet tooth kicked in and we knew we had to give BJ’s guests everything they deserve and more—a Pizookie made to be shared, savored and celebrated together—the Snickers Pizookie,” said Rogers.
The Pizookie, a signature dessert item at BJ’s, has seen multiple variations over the years. The Snickers version aims to deliver a familiar flavor combination using the popular candy brand in a new dessert format. The item is positioned as a shareable dish for guests looking to add a dessert to their dining experience.
The offering is limited to in-restaurant dining and will be available only while supplies last.