Eckrich has unveiled a new national campaign titled “Eckrich, the Sausage That Takes You Home,” emphasizing the brand’s long-standing connection to family meals and nostalgic flavors. The campaign highlights the emotional link between food and home, using humor and relatable storytelling to illustrate how one bite of Eckrich sausage can transport you to familiar, comforting moments.
With over 130 years of history, Eckrich aims to reinforce its place as more than just a mealtime staple. The campaign will appear in multiple formats—30-, 15-, and 6-second ads—across TV, digital, social media, and audio platforms throughout 2025. It will also be supported by a redesigned website featuring product usage ideas and social media integration.
“Whether it’s a busy weeknight dinner, lunch on the go, or a weekend gathering, Eckrich has always been part of those meaningful moments,” said Angela Cheng, senior brand manager at Smithfield Foods. “This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories.”
The new campaign positions Eckrich not just as a food brand but as a symbol of shared experiences and tradition, bringing people together around the table in everyday life.