Rita’s Italian Ice & Frozen Custard is adding a refreshing new flavor to its lineup with the launch of Cola Italian Ice. Inspired by the classic soda, the new flavor delivers a nostalgic blend of sweetness and tang in a cool, icy form and is now available for a limited time at all Rita’s locations.
Building on the flavor launch, Rita’s is introducing the Twisted Cola Blender, a new drink combining Cola Ice with a coconut-lime flavored CocoLime Cream topping. The drink taps into the recent social media trend of creative beverage mashups, offering a sweet and creamy twist on traditional cola flavors.
Guests can also enjoy the Cola Float Gelati, layering Cola Ice with Vanilla Frozen Custard for another take on the new offering.
“We’re committed to pushing the boundaries of frozen treats by offering fresh, innovative creations that surprise and delight our guests,” said Madalyn Weintraub, Senior Director of Marketing at Rita’s.
As part of the launch, Rita’s app users can redeem a special promotion: buy one Twisted Cola Blender and get a small one free for a limited time. New users who download the Rita’s app by May 4 will also be eligible for the offer.