International Delight has released a new ready-to-drink flavor in collaboration with Cinnabon. The new iced coffee cans combine cinnamon and cream cheese frosting flavors inspired by the bakery’s signature rolls. Designed for convenience, the new cans are available year-round and join International Delight’s existing lineup of iced coffee products.
To promote the launch, the brand has introduced a limited-edition Cinnabon Alarm Clock. The clock includes a mini fridge for storing a can of iced coffee and a scent diffuser that releases the signature Cinnabon aroma. From April 29 through May 20, fans can enter a giveaway via @indelight on Instagram for a chance to win both the new coffee and one of the alarm clocks.
According to Danone North America’s Rebecca Grad, the product and alarm clock were created to deliver sensory joy and elevate the morning routine, especially during springtime.