Ocean Spray Cranberries has signed on as the official juice sponsor of this summer’s Leagues Cup, the cross-border soccer tournament featuring 18 MLS and 18 LIGA MX clubs. The multi-year partnership, which builds on the brand’s Just Add Cran campaign, debuts with a nationwide sweepstakes running through July 6: fans who buy participating Ocean Spray juices, scan their receipt and upload it at OceanSpraySweeps.com can win hundreds of prizes and a trip to the Leagues Cup Final.
Limited-edition bottles celebrating key tournament players will appear on most Ocean Spray blends in both 64-oz and 10-oz sizes, while social-media giveaways, game-day recipes and an immersive on-site activation will bring the excitement of soccer fandom to juice aisles and stadium plazas alike.
“We wanted to engage with the booming soccer community in North America,” said Trinh Le, Vice President of USA Branded at Ocean Spray. “Our cranberry mixes make the perfect afternoon refresher, and we can’t wait to show fans how to Just Add Cran.” Carter Ladd, EVP and Chief Revenue Officer of Soccer United Marketing, added that Ocean Spray joins at a pivotal moment “when the popularity of soccer is at an all-time high.”
Leagues Cup 2025 runs July 29–August 31 across venues in the U.S. and Canada, introducing a two-phase format of interleague play through the quarterfinals as MLS and LIGA MX teams renew a storied rivalry. Tickets go on sale via LeaguesCup.com and participating MLS clubs.