Dove Ice Cream is turning the spotlight on life’s little victories with its new #MiniWinMonday movement. Backed by research showing that celebrating small wins boosts confidence and drives progress, the brand is inviting people to claim every achievement—from finishing a book to mailing a long-awaited package—one chocolate-coated, creamy bite at a time.
Each Monday, fans are encouraged to post their “mini wins” on social media alongside the hashtag #MiniWinMonday. To kick things off, Dove Ice Cream is partnering with popular influencers such as Dudette with Sign, who will share her own small-win moments and give away free boxes of Dove Ice Cream Minis.
In addition to the campaign, Dove Ice Cream has introduced two new Minis flavors—mocha and strawberry—so that every win can be accompanied by a fresh twist on the classic creamy bar. “Mars Ice Cream created #MiniWinMonday to give the small wins in life the space to be celebrated,” said Chanel Gant, marketing director for Mars Ice Cream. “With two new Dove Ice Cream Minis flavors, we’re offering even more ways to treat yourself and pause to acknowledge those little moments that deserve recognition.”
Dove Ice Cream Minis are available wherever frozen treats are sold. Fans can join the movement by snapping a photo of their mini win, tagging it with #MiniWinMonday, and enjoying that moment of sweetness—no win too small to celebrate.