Nutrish, the dog and cat food and treats brand known for its sensible approach to pet nutrition, today unveiled a comprehensive brand refresh designed to give pet parents greater transparency and confidence at the store. Beginning this spring and continuing through summer, the updated packaging will feature clearer product names, real-ingredient highlights and easy-to-understand benefit calls—such as Active Mind, Healthy Body and Balanced Energy—to help shoppers quickly find the right recipes for their furry family members.
Behind the new look, Nutrish has reaffirmed its focus on “whole health” blends that support pets’ mental sharpness, physical vitality and balanced energy levels. All formulas will carry a “Veterinarian Reviewed” badge, underscoring the brand’s commitment to sensible, vet-backed nutrition.
To celebrate the evolution, Nutrish is hosting “New Look, Same Nutrish” on May 20 in New York City. The immersive event—held at Torch & Crown’s Union Square location—will coincide with National Rescue Dog Day and feature VIP grooming, pet sampling, a red-carpet photo moment and an on-site adoption opportunity with North Shore Animal League America.
“Pet parents told us they wanted a shopping experience that gives them confidence in every bowl,” said Tracy Fleischhacker Quigley, Senior Brand Director at Post Consumer Brands. “With this modern redesign and clearer messaging, Nutrish delivers on that promise—making it easier than ever to choose the right nutrition for every stage of life.”