Bic today introduced the Flex 5 Sensitive, a men’s razor specifically engineered to soothe and protect sensitive skin while delivering an ultra-close shave. Clinically proven and dermatologist tested, the Flex 5 Sensitive features five long-lasting blades, a lubricating strip infused with aloe, vitamin E and licorice, and a pivoting head that adjusts up to 40 degrees to follow facial contours.
The launch comes as a recent survey of 1,250 men aged 16–45 found that 87% experienced dryness, irritation or razor bumps when shaving, and 40% reported sensitive skin in the past six months. Each Flex 5 Sensitive razor offers up to 13 smooth shaves, helping consumers clear away winter beards and groom year-round without discomfort.
“As irritation and razor bumps remain a top concern for men with sensitive skin, the Flex 5 Sensitive razor tackles these challenges head-on,” said Haven Cockerham, Bic’s chief commercial officer for North America. “We’re proud to deliver simple, reliable innovation that lets men feel confident and comfortable with every stroke.”
Bic’s new Flex 5 Sensitive razor is now available nationwide at major retailers.