Just in time for summer, Hershey’s has introduced a milk chocolate bar filled with a gooey caramel center, adding a new twist to its classic recipe. The limited-time treat is designed to elevate campfire essentials with richly flavored, portioned squares that fit perfectly into a graham cracker for next-level s’mores.
The new bar combines Hershey’s signature smooth milk chocolate with a luscious caramel core, delivering both creaminess and chewy texture in every bite. Whether enjoyed lakeside, by the firepit or backyard marshmallow roasting, the caramel-filled squares promise an indulgent upgrade to traditional s’mores.
Kyle Webster, senior associate brand manager at Hershey, says the launch is about “reimagining tradition with just the right touch of indulgence,” adding that combining chocolate and caramel helps “bring people together” over shared summer memories. The bar is sold nationwide in six-pack cartons for a limited time, so fans are encouraged to pick it up before it disappears from shelves.