Chipotle is turning up the heat this summer with its new “Summer of Extras” program, handing out over $1 million in free burritos to Rewards members from June 1 through August 31. Each week, 10,000 lucky participants will find a free burrito dropped straight into their digital wallets—no purchase required beyond signing up for Chipotle Rewards and opting in at chipotle.com/summer-of-extras.
Once enrolled, members can rack up extra points, badges and sweepstakes entries by hitting up to four monthly milestones, each tied to entrée purchases:
- Milestone 1: Buy one entrée to earn 50 bonus points, five sweepstakes entries and an Extras badge
- Milestone 2: Buy two more entrées for 100 bonus points, ten entries and another badge
- Milestone 3: Buy two more entrées for 200 bonus points, 15 entries and another badge
- Milestone 4: Buy two more entrées for 300 bonus points, 30 entries and another badge
You can complete up to two qualifying entrées a day, with milestones resetting each month for fresh chances to earn. Every badge unlock also enters you into a sweepstakes where each U.S. state (plus Washington, D.C.) will send one winner a year’s worth of burritos and a limited-edition stainless-steel gift card.
To fuel the friendly competition, Chipotle’s new Superfan Leaderboard lets you compare your streaks and badge counts against other members in your state—complete with personality shout-outs like Team Guac or Queso Blanco.
“We’ve seen superfans documenting their Chipotle streaks all over social media,” said Curt Garner, Chipotle’s chief customer and technology officer. “Summer of Extras rewards that loyalty with even more free food, points and bragging rights.”