Bob’s Red Mill adds cinnamon swirl cake mix to Signature Blends

Written By Fiona Chan
CATEGORY: Food & Drink
Fiona Chan is the founder of Story Plate, a recipe sharing platform for good. Fiona has been in the storytelling business for over a decade, having worked at a luxury lifestyle publication before venturing off into freelance journalism. Currently, she spends her days as a content strategist specializing in digital storytelling platforms. She's our resident home, food, and drink specialist.

Bob’s Red Mill has expanded its Signature Blends Baking Mix lineup with a new Cinnamon Swirl Coffee Cake Mix, now sold exclusively at Whole Foods Market and on Amazon. The mix combines Bob’s proprietary flour blend with simple, high-quality ingredients—no artificial flavors or colors—to produce a tender, moist cake swirled with cinnamon sugar. Each box includes a cinnamon sugar topping packet so bakers can create warm, cozy ribbons of spice throughout the cake and a crunchy, sweet finish on top. All you need to add are eggs, butter or oil, and water, making it an easy way to achieve scratch-quality results for breakfast, brunch, dessert or an anytime treat.

This launch follows the success of other Signature Blends kits—such as fudgy brownie, golden cornbread, classic yellow cake and decadent chocolate cake mixes—that bundle premium flours and premeasured dry ingredients into one foolproof package. “Our Signature Blends line meets growing demand for high-quality, approachable baking solutions,” said Daniel Barba, vice president of marketing at Bob’s Red Mill. “The new Cinnamon Swirl Coffee Cake Mix honors a timeless flavor while staying true to our commitment to simple, wholesome ingredients.”

This content was written by the author of the page and enhanced with AI to improve grammar and readability.

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