Pitaya Foods is bringing café-quality smoothie bowls to the freezer aisle with its new Swirl Smoothie Bowl line, now rolling out at Target stores nationwide. These single-serve bowls layer organic superfruits and plant-based swirls for a shop-inspired snack that’s ready to eat straight from the freezer. Each variety is non-GMO, USDA Organic, dairy-free, gluten-free and vegan, with bright natural colors from spirulina and dragon fruit.
The lineup features three vibrant blends: Acai & Strawberry swirled with rich cocoa fudge and packed with six B vitamins; Blue Coconut & Pineapple mixed with dragon fruit, coconut and spirulina for 25% of your daily vitamin C; and a tangy Passion Fruit & Dragon Fruit bowl layered with strawberry pieces and mango puree, delivering 25% of your daily vitamin E. “We wanted to capture that boutique smoothie shop feel in a grab-and-go format,” said Chuck Casano, Pitaya Foods co-founder and CEO.
Pitaya Foods prides itself on environmental responsibility and community support—protecting over 600 hectares from deforestation, helping 1,000 farms achieve organic certification, and creating jobs for single moms in Nicaragua. The new bowls join the brand’s existing range of frozen exotic superfruit products in more than 15,000 retail and 5,000 food service outlets across the U.S.