Sara Lee Frozen Bakery is jumping into the single-serve dessert craze with Cyrus O’Leary’s Mini Cheesecakes, now popping up in grocery in-store bakeries nationwide. Each 16-count case offers three crowd-pleasing flavors—Original (creamy cheesecake on a graham crumb crust with crumbled graham topping), Salted Caramel Truffle (finished with caramel drizzle and brownie pieces) and Strawberry-Topped (topped with real strawberry sauce). Made with whole milk and real cream cheese, these bite-sized treats are designed for busy shoppers craving a quick, indulgent pick-me-up.
Marketing director Kari Manze says the launch taps into the “little treats” trend—89 percent of consumers enjoy small indulgences weekly, according to Datassential—with younger shoppers especially drawn to grab-and-go desserts. The brand’s tongue-in-cheek “Whole Lotta Personality” campaign leans into that fun vibe, casting each mini cheesecake as its own quirky character and asking, “Why be humble when you’re this rich?”
Perfect for anything from afternoon snacks to impromptu gatherings, Cyrus O’Leary’s Mini Cheesecakes bring premium cheesecake flavor into a convenient, single-serve format. Look for them in your local grocery’s bakery section—and get ready to treat yourself without any sharing pressure.