This summer, you can skip the tent and firewood but still get your s’mores fix thanks to Breyers’ new Campfire Collection of frozen treats. The lineup includes tubs and pints swirled with toasted marshmallow, crunchy graham and real Hershey’s milk chocolate, bars with a marshmallow core enrobed in chocolate and graham crunch, and handheld sandwiches made with graham wafers and chocolate-rippled marshmallow filling.
To bring the campfire to the city, Breyers has built the first-ever Freezerpit—a stone-style ice chest that puffs faux smoke and blasts subzero air to chill Campfire bars and sandwiches inside. On May 30 from noon to 6 pm CT, the branded Freezerpit will pop up at Chicago’s Maggie Daley Park, complete with log-style seating and acoustic music. Guests can sample treats while supplies last and soak up the pit’s chilly vibes right in the heart of downtown.
Can’t make it to the park? Starting June 2, you can enter at Breyers.com/freezerpit for a chance to win a tabletop Mini Freezerpit, a pint of Campfire Collection S’mores and four s’mores-inspired spoons. The sweepstakes runs through June 13, making it easier than ever to enjoy gooey marshmallow, milk chocolate and graham crunch without melting in the summer heat.