L’Oréal marked a major milestone today as it celebrated the 50th anniversary of its flagship makeup plant in North Little Rock, Arkansas. Opened in 1975 as the original Maybelline New York production site, the facility now cranks out half of all mascara sold in the U.S. and eight of the top ten eye-makeup lines globally. Since its launch, the plant has more than doubled in size through seven expansions and $230 million in upgrades, adding a dedicated distribution center and boosting its workforce to nearly 450 skilled employees.
State and federal leaders joined L’Oréal USA’s CEO David Greenberg and North America COO Pankaj Gupta for tours and speeches. Governor Sarah Huckabee Sanders praised the plant as “Central Arkansas’s first international anchor,” while Senators John Boozman and Tom Cotton and Representatives Rick Crawford and French Hill highlighted its role in driving local jobs and innovation.
Today’s celebration follows L’Oréal’s recent opening of a North America R&I hub in New Jersey, underscoring the group’s long-term commitment to U.S. manufacturing and beauty innovation. With 22 U.S. facilities across 16 states, L’Oréal continues to blend global scale with local investment—ensuring you’ll find “Made in Arkansas” on your favorite liquid makeup for decades to come.