Sally Beauty is gearing up for National Nail Week (June 1–6) by more than doubling its nail assortment to over 1,400 products. From classic polish and long-wear gel to dip powders and press-ons, the retailer is leaning into nails as a gateway for new customers and a growth driver for its long-term strategy. Recent momentum in the category has made nails one of the top discovery channels for first-time shoppers, prompting an accelerated focus on exclusive launches and trend-driven innovation.
Throughout June, shoppers will find new and expanded lines from fan favorites like Nailboo, KISS, Dashing Diva and Sally Beauty’s own ASP brand. Nailboo brings its viral press-ons and color-changing thermal technology in gel polish and dip powder, alongside an electric soak remover bowl for damage-free removal. KISS Gel Pro Polish, exclusive to Sally Beauty for a year, offers a self-leveling formula for at-home gel results. Dashing Diva’s all-in-one One Gel Color Polish and One Gel Magic Off simplify application and removal in minutes. ASP’s hybrid Versatility Gel builds and sculpts nails in 18 shades, with a magnetic Cat Eye gel for custom shimmer effects.
To make at-home manicures even more convenient, all products are available via buy-online pick-up-in-store, two-hour delivery and major marketplaces. “Nails continue to be one of the most exciting and expressive categories in beauty,” said Maryann Herskowitz, group vice president at Sally Beauty. “Our expanded assortment delivers professional-quality results and the latest trends straight to our customers.”