Kinder Chocolate has rolled out its first U.S. brand campaign since debuting here in 2023. Dubbed Simply Wonderful, the campaign underscores the magic that can spring from two simple ingredients: smooth milk chocolate and creamy milky filling. Launching across digital and social channels, it invites viewers into a world where the most memorable moments begin with just a single treat.
Central to Simply Wonderful is a short film called Cowboys, premiering on television, digital video and social platforms. In it, children use their imaginations to explain why Kinder Chocolate feels truly special—turning minimalist ingredients into boundless adventures. A companion series, Wonderful Bites, will appear on social media, offering bite-sized vignettes that highlight everyday wonder through kids’ playful storytelling.
“Something wonderfully extraordinary can come from something remarkably simple,” said Catherine Bertrac, senior vice president of marketing at Ferrero Mainstream Chocolate. The campaign’s vibrant, playful design system and pared-down ingredient story reflect Kinder Chocolate’s goal: to cut through clutter and make room for creativity, showing that magic often starts with simplicity.