O Positiv Health has expanded its women’s wellness line with the launch of URO pH-Balanced Probiotic Wash, a daily whole-body cleanser formulated specifically for vulvar health. The new wash is uniquely designed to respect the vulva’s natural microbiome and pH balance while avoiding harsh ingredients commonly found in standard body washes.
Unlike the vagina, which is self-cleaning, the vulva requires a gentle, targeted approach to maintain comfort and prevent irritation. URO Wash combines a biome-friendly blend of probiotic ferment and lactic acid with soothing botanicals such as marigold and magnolia bark. Additional ingredients—including cranberry seed oil and vitamin E—lock in moisture while hyaluronic acid and aloe deliver deep hydration. The product’s pH-balanced formula sits between 4.0 and 4.5, matching intimate skin’s natural acidity, and features a mild eucalyptus and lavender scent derived from natural sources.
“Most body washes are not formulated for intimate skin and can disrupt natural balance,” said Brianna Bitton, co-founder of O Positiv Health. “We wanted to create a wash that women can trust to feel refreshed and comfortable every day.” Dermatologist tested and free from artificial fragrances, dyes, sulfates, parabens, phthalates, aluminum and baking soda, URO Wash addresses an often overlooked aspect of women’s self-care.
“With millions of women already relying on our supplements, URO Wash represents our commitment to holistic, science-backed solutions,” added Bobby Bitton, co-founder and CEO. “It gives women a simple way to feel confident in their bodies each morning.”