Sprinkles, the beloved dessert bakery, has teamed up with Maple Hill, America’s original 100% grass-fed organic dairy company, and Diamond Crystal Salt Co., known for its signature kosher salt flakes, to launch a limited-edition cupcake available for nationwide shipping for the first time. Starting June 16, the Chocolate Salted Pretzel Buttercream Cupcake combines thoughtfully sourced ingredients for a sweet-and-salty treat that celebrates craft and quality.
At local Sprinkles shops, the cupcake begins with a rich dark chocolate cake made using Maple Hill’s grass-fed organic unsalted butter, prized for its pure, creamy flavor. It’s crowned with a salted pretzel buttercream that blends Diamond Crystal kosher salt flakes and Maple Hill butter, then finished with a crushed pretzel rim for extra crunch. For customers ordering online, the cupcake is shipped with a salted dark chocolate buttercream and topped with a dark chocolate pretzel decoration to ensure it travels perfectly.
“Better dairy starts with better farming,” said Jim Hau, president at Maple Hill. “This collaboration with Sprinkles and Diamond Crystal Salt Co. felt like a natural fit, bringing transparency and exceptional ingredients to every bite.”
Asheesh Choudhary, senior vice president of salt and consumer brands at Cargill, added, “Our kosher salt flakes unlock deeper flavor and the right balance of saltiness and texture. We’re thrilled to see them shine in Sprinkles’ chocolate cupcake.”
Justin Murakami, president at Sprinkles, noted that this is the bakery’s first national brand collaboration. “We share a commitment to quality and craft,” he said. “This cupcake is made to delight in every bite, and we can’t wait for guests nationwide to taste it.”