Mary’s Gone Crackers has secured national shelf space at Target, rolling out its Original, Super Seed Everything, and Super Seed Classic varieties in 4-oz boxes. The move places the Northern California company’s best-selling products in front of one of the country’s largest grocery audiences, giving health-minded shoppers another option for organic, gluten-free snacks made with real ingredients.
The Target debut comes during a period of sustained growth for Mary’s Gone Crackers. Over the past six months, the brand refreshed its packaging to boost shelf visibility, introduced additional box sizes to meet varied household needs, and entered the club channel through new partnerships with Costco and Sam’s Club.
Founded on a seed-based recipe that is organic, non-GMO, kosher, and free of gluten, Mary’s Gone Crackers has cultivated a loyal following among consumers who weigh ingredient lists as carefully as flavor. Target’s shopper profile—a mix of label-readers and wellness-focused families—closely mirrors that core audience, company executives said.
“Target guests are intentional about what they eat. They read labels, prioritize quality, and want better-for-you food they can feed their families without sacrificing flavor,” said Michael Finete, chief executive officer of Mary’s Gone Crackers. “This is a customer we truly understand and have built our brand around.”
In 2024, the firm reported record household penetration, repeat-purchase rates, and sales velocity. With more retail expansions planned and rising demand for cleaner snacks, Mary’s Gone Crackers says it is positioned to drive the better-for-you cracker segment well into 2025.