Dirty Labs, the California startup known for enzyme-based laundry detergents, will add Bio Enzyme Liquid Dish Soap to its portfolio on June 17. The concentrated formula relies on the company’s Phytolase enzymes to dissolve grease and baked-on food during a short soak, a feature the brand says can reduce scrubbing time by nearly 30 percent. Over a lifetime, that equates to roughly 1,500 hours reclaimed at the sink for the average American who hand-washes dishes daily.
Beyond cleaning power, the dish soap is positioned as a gentler, more sustainable option. The formula is USDA Biopreferred certified, hypoallergenic, and free of dyes, sulfates, parabens, phthalates, 1,4-dioxane, and California Proposition 65 chemicals. Fermented rice water—an ingredient better known in skin care—aims to combat the dryness often associated with frequent dishwashing. Consumers can choose between Aestival, a naturally scented blend of yuzu, geranium, and lemon balm, and an unscented Free & Clear version for fragrance-sensitive households.
Dirty Labs packages the soap in a minimalist bottle designed to complement modern kitchens and reduce plastic use through its hyper-concentrated formulation. Co-founder and chief executive David Watkins said the product embodies the company’s goal of “challenging the status quo of cleaning” by combining performance, environmental safety, and visual appeal. The new line will be available direct-to-consumer and on Amazon, with broader retail distribution planned for later in the year.