Popsicle is marking its 120th anniversary with a limited-edition beauty crossover, introducing Popsicle Pouts lip oils in three shades that echo the brand’s original ice pop flavors. The glossy oils—OMG Orange, Cheeky Cherry, and Groovy Grape—aim to replicate the stained-lip look familiar to generations of ice pop fans while adding a sheer layer of moisture and color suitable for daily wear.
The product debuts today on PopsiclePouts.com for 5.64 dollars, roughly the cost of a box of Popsicle treats. A limited quantity will be released each day, and each purchase comes with a coupon for a free box of ice pops, encouraging consumers to pair the cosmetic with the classic frozen snack. Popsicle says the drop is designed for both adults and children, citing internal research that found 91 percent of parents believe play benefits their own well-being and 64 percent say it helps them connect with their kids.
Bentley King, U.S. head of ice cream marketing operations at parent company Unilever, called the launch “a fun, wearable form” of the brand’s spirit of imaginative play. The campaign will be supported on Instagram, where followers can track future restocks if initial inventory sells out.
Popsicle Pouts extends a growing trend of food brands entering beauty categories to tap nostalgia and social-media buzz. While Popsicle did not specify production totals, the company indicated that once supplies are gone, the product will not return this season.