Martin’s Famous Potato Rolls will return to NASCAR Cup Series action this weekend as the primary sponsor of Hyak Motorsports’ No. 47 Chevrolet in The Great American Getaway 400 at Pocono Raceway on June 22. The bright yellow Camaro will carry “Sweet Dinner Potato Rolls” branding on the hood and flanks, with the company’s slogan “It’s All About the Bun” displayed on the rear bumper.
Veteran driver Ricky Stenhouse Jr. will pilot the entry. Now in his 13th full-time Cup season, Stenhouse owns four career victories—most recently at Talladega in 2024—and has logged 26 top-five and 62 top-10 finishes across more than 450 starts. Calling Pocono “fast” and “tricky,” the Mississippi native said the unique 2.5-mile triangular layout demands precision and offers a fitting venue for a Pennsylvania-based partner. President Tony Martin echoed the sentiment, noting the company’s pride in supporting a home-state event.
The partnership extends Martin’s ongoing marketing push in motorsports while underscoring its standing as the top-selling potato-roll brand in the United States. For Hyak Motorsports, the sponsorship marks another outing for a livery first seen in 2024.
Sunday’s 400-mile race is the 21st points event of the 2025 season and will cover 160 laps. Live coverage begins at 2 p.m. ET on Amazon Prime, with radio broadcasts on the Motor Racing Network and SiriusXM; HBO Max will simulcast the stream. Stenhouse enters Pocono ranked 17th in the driver standings, 22 points below the playoff cutoff.