The Priceless Box, an Atlanta-based start-up focusing on holistic wellness, has launched a nationwide self-care subscription service alongside a new e-commerce site. Founded on June 17, the company ships what it calls a “hug in a box,” a monthly package stocked with items aimed at relaxation and mindfulness.
Each box contains a rotating mix of products such as candles, herbal tea, honey, face masks, mindfulness journals, ceramic mugs, and sherpa throw blankets. According to the founders, the goal is to help subscribers create a personal ritual that encourages regular pauses from daily stress. Product descriptions and subscription management tools are available on the company’s new website, allowing customers to tailor delivery frequency or skip a month as needed.
Priceless Box chief executive Shandreka Shipp said the venture was inspired by the need for affordable, accessible self-care. “We want to remind people they are not alone in their day-to-day challenges and that they deserve time to nurture themselves,” she noted. The start-up has already drawn local attention, earning a profile in lifestyle outlet VoyageATL.
Plans call for additional themed boxes later this year, including season-specific offerings and collaborations with independent makers. Subscriptions begin at 39 dollars per month, with discounted rates for longer commitments.
Early customers receive a welcome note that outlines guided breathing exercises and journal prompts, underscoring the brand’s emphasis on mental as well as physical well-being. Shipment tracking and customer support are handled through the website, which also features a blog with self-care tips and wellness interviews.