Pacsun is moving upmarket with the debut of Field of Study, a premium in-house label that adds “quiet luxury” to the retailer’s California-casual DNA. The line, positioned as a stylistic bridge for core shoppers who have matured with the brand, delivers elevated fabrics, roomier proportions, and muted color palettes while keeping prices between $25 and $150.
Designed by Pacsun’s internal team, the inaugural drop includes camp-collar and cropped zip jackets, crew-neck and collared sweaters, slouchy denim, pleated trousers, and an assortment of pared-back tees and tanks. Neutral tones and textured weaves emphasize versatility, allowing pieces to mix easily with existing wardrobes. Although merchandised under menswear, Field of Study is marketed as gender-inclusive and aims to attract Gen Z through millennial shoppers seeking more refined staples without abandoning the brand’s relaxed West-Coast vibe.
Chief merchandising officer Richard Cox said the launch responds to customer data showing increased interest in “pieces with staying power” following strong sales of higher-end collaborations such as Fear of God ESSENTIALS and The Met. “Field of Study reflects a new era of maturity among our community, while still nodding to Pacsun’s creative energy,” Cox noted.
Available nationally in stores and online, the collection marks the first of several planned drops, signaling Pacsun’s intent to broaden its age reach while maintaining relevance in youth culture through quality-driven product innovation.