RITZ, long celebrated as America’s favorite cracker and the top choice among multicultural consumers, is taking its salty heritage to Puerto Rico this summer with the launch of the RITZ Salty Club Giveaway. Fans who have always dreamed of experiencing Bad Bunny’s sold-out No Me Quiero Ir de Aquí residency now have a chance to win tickets and an all-expenses-paid trip to San Juan.
Earlier this year, RITZ introduced the Salty Club in its first-ever Big Game commercial, featuring Bad Bunny himself. The giveaway builds on that partnership by offering thirty winners a pair of tickets to either the August 8 or August 9 shows at the iconic Coliseo de Puerto Rico. Winners will receive round-trip airfare, hotel accommodations and a VIP Salty Club experience on a first-come, first-serve basis. Guests visiting the pop-up lounge can snap photos in a salt-themed booth and take home exclusive merch, including a limited-edition RITZ Crackers box adorned with artwork inspired by the residency.
“Continuing our collaboration with such a cultural and musical powerhouse is a natural step for RITZ,” said Steven Saenen, vice president of the brand. “No Me Quiero Ir de Aquí is the perfect stage to bring the Salty Club to life, giving us an opportunity to connect with fans in fresh, authentic ways.” The promotion underlines RITZ’s goal of evolving from a classic pantry staple into a modern snack that resonates across cultures.
To enter the Salty Club Giveaway, consumers can visit the RITZ website now through July 15 and submit their details for a chance to win. Winners will be notified by July 22, ensuring ample time to prepare for a memorable weekend of music, culture and – of course – plenty of RITZ crackers.