Subway and Netflix are partnering to celebrate the return of Happy Gilmore in Happy Gilmore 2 with a themed meal and collectible merch. Beginning July 10, U.S. and Canadian Subway restaurants will offer the Happy Gilmore Meal, which lets customers upgrade any combo or Meal of the Day for an extra dollar and receive one of four limited-edition cups. The cups—illustrated by sports artist Mickey Duzyj—feature Happy Gilmore, Shooter McGavin, Hal L. and Oscar, Happy’s new caddie in the sequel.
Each Happy Gilmore Meal includes special packaging with a QR code linking to Subway’s Happy Place, a digital hub co-created with Netflix. Fans can stream film clips, play games, enter sweepstakes and shop exclusive merch. Subway MVP Rewards members earn bonus entries in a weekly sweepstakes for over $1 million in prizes, including a custom golf cart, golf locker kit and branded apparel, $3,000 weekly cash prizes delivered as “Big Ass Checks” and a grand-prize golf resort trip for two.
The Happy Gilmore Meal promotion aligns with the July 25 Netflix premiere of Happy Gilmore 2. Cristina Wells, senior vice president of U.S. marketing at Subway, said the collaboration brings fans closer to the beloved character and offers a “one-of-a-kind connected experience” at Subway locations and online.
The Happy Gilmore Meal and collectible cups are available while supplies last. More details and digital experiences can be found at SubwayHappyPlace.com.