Bath & Body Works has launched its Summerween collection online today for loyalty members, with more than 70 body care and home fragrance products arriving in stores nationwide on July 7. Inspired by the spooky season, the limited-edition assortment blends whimsical gourmand scents with classic Halloween favorites.
The centerpiece fragrance, I Scream Float, reimagines the gourmand trend with notes of fizzing cola, creamy vanilla and a sprinkling of sugar. Early access on TikTok Shop sold out in one day. Returning fan favorites include Vampire Blood, featuring red berries, night-blooming jasmine and plum, and Immortal, the top-selling men’s Halloween scent introduced last year now packaged in a coffin-shaped box.
Bath & Body Works also revives Frankenstein’s Bakery with Ghoul Friend, a dark strawberry and peony blend, alongside new offerings like Wicked Vanilla Woods, which marries vanilla with amber wood and pink pepper, and Candy Apple Cauldron, combining green apple, sugar and bergamot.
The Summerween launch extends beyond fragrances. The collection includes a ghostly three-wick candle pedestal, a bubbling cauldron hand soap dispenser, black cat PocketBac holders and Wallflower plugs, plus a Franken-luminary for decorative flair.
“We’re fully embracing this exciting summer trend with an incredible collection of fragrances and accessories that capture the essence of the spooky season,” said Betsy Schumacher, chief merchant at Bath & Body Works. “We’re meeting customers where they are with trend-forward products to fit every mood and aesthetic.”