Nowadays has introduced a limited-edition Lemonade flavor across its THC-infused beverage lineup, available just in time for summer. The new flavor is offered in multi-serve bottles and ready-to-drink 12-ounce cans, each serving containing 5 milligrams of THC.
The Lemonade release delivers a tart, crisp profile reminiscent of the classic summer drink, designed to provide a light, social buzz in approximately 15 minutes. Whether enjoyed straight from a can by the pool, poured over ice as a spirit-like serve or blended into cocktails—such as a THC-infused Arnold Palmer—the flavor aims to elevate warm-weather gatherings without the next-day hangover.
“We’re excited to debut our Lemonade flavor as the ultimate summer beverage for a lifted experience,” said Justin Tidwell, CEO and founder of Nowadays. “This launch represents our mission to redefine the future of drinking, combining the timeless appeal of a classic flavor with a bold, innovative twist to delight existing brand fans and new consumers alike.”
This marks Nowadays’ third limited-time offering of its signature bottled spirit and the first canned cocktail flavor expansion since the August 2024 debut of the can format. Earlier limited editions—Cranberry and Cherry—sold out quickly, prompting increased production for Lemonade, which will be available while supplies last.
In parallel with its product rollout, Nowadays is engaging consumers through activations at major cultural events, including F1 Miami, and via a recent partnership with Palm Tree Crew. These initiatives underscore Nowadays’ position as a trailblazer in the THC beverage category and its commitment to creating memorable experiences.