Nekter Juice Bar has introduced a Summer of Savings Celebration that will run throughout July for members of its Nekter Rewards program. Beginning July 7, participants receive 20 percent off any purchase of twenty dollars or more when ordering through the company’s mobile application. Additional weekly promotions will follow: Açaí bowls will be buy-one, get-one 50 percent off from July 7 to 13; a limited smoothie collaboration launches July 14 and coincides with a three-dollar discount on any two smoothies through July 20; and from July 21 to 27, guests can take three dollars off a chia parfait or build-your-own parfait paired with a mini juice or smoothie. Nekter notes that individual offers cannot be combined and are available only at participating locations.
The promotion is the first major campaign supported by Nekter’s redesigned app, which the company released earlier this year. The update added password-free logins linked to phone numbers, Apple Pay and Google Pay integration, real-time order confirmation, and expanded customization tools. According to Nekter, the revised platform has increased loyalty adoption by eight percent overall, with about one-quarter of stores now reporting loyalty usage above 60 percent. The chain currently counts more than three million members in its rewards program.
Chief Executive Officer Steve Schulze said the summer initiative is intended to make healthier menu choices more affordable while encouraging customers to make use of the app’s new features. The company plans to announce additional digital offers later in the season.