Zesty Paws has been named the American Kennel Club’s official probiotic sponsor, with all probiotic products carrying the AKC seal beginning July 1, 2025. The partnership recognises Zesty Paws’ commitment to quality and innovation in pet health. Under the agreement, Zesty Paws’ Probiotic Bites 6-Strain Digestive Health Supplement, Senior Advanced Probiotic Bites for senior dogs, Vet Strength Pre, Post and Probiotic Bites for dogs, and Probiotic Powder Sachets for dogs will feature the AKC seal.
Zesty Paws develops its formulas in collaboration with veterinarians and pet health experts, focusing on science-based ingredients that support gut flora and overall digestion. “This collaboration marks a significant milestone in our mission to help pets live their healthiest, happiest lives,” said Akash Bedi, CEO for North America at H&H Group, Zesty Paws’ parent company. Gina M. DiNardo, president and CEO of the American Kennel Club, said the partnership aligns with the AKC’s dedication to canine health and well-being through trusted relationships.
Founded in 1884, the American Kennel Club is the leading authority on purebred dogs in the United States. As a not-for-profit organisation, it maintains the integrity of its registry, promotes responsible dog ownership, and advances canine health, performance, and welfare.