Tres Picosos has introduced a bold new packaging design for its handcrafted burritos, now appearing in convenience outlets, grocery stores, college campuses and hotels across the U.S. The updated look replaces the original vintage Mexican street art style with a more vibrant palette intended to convey the spicy, tangy, smoky and robust flavors found in each burrito.
The redesign reflects growing consumer interest in intense, multisensory eating experiences. According to Innova Market Insights’ Global Flavor Trends 2025 report, shoppers are increasingly seeking bold flavor profiles and novel combinations. Jane Hartgrove, chef and founder at Tres Picosos, said the new packaging is meant to “broadcast that fiesta-like vibe with vibrant, celebratory colors” that align with the brand’s home-style cooking ethos.
In addition to the refreshed paper wrapper, Tres Picosos offers two alternative packaging options—foil and clear-film wraps—and a coordinating shipping box designed to complete the theme. Each format is crafted to protect product quality while drawing attention on shelf and in display cases.
For samples or to stock Tres Picosos burritos at your foodservice or retail location, contact your distributor or visit a participating grocery or convenience store to try them today.