Reckitt’s Lysol brand is launching Lysol Labs, a mobile science center that will be present at youth sporting events throughout America this summer. The initiative aims to inform families about the bacteria responsible for causing odors in clothes.
Lysol scientists will be on-site at these events, offering attendees the chance to experience the scent of the “World’s Stinkiest Sock.” They will also demonstrate how Lysol Laundry Sanitizer can effectively kill 99.9% of the bacteria causing these odors when used correctly.
Callum Couser, Reckitt R&D Operations Manager for Hygiene, highlighted the importance of understanding the bacteria present in clothes. He mentioned that a single sock could contain over 8 million bacteria particles. The Lysol Labs initiative was developed to educate parents about the bacteria in their children’s clothes and how to effectively eliminate them, especially during the active summer sports season.
In conjunction with Lysol Labs, the brand is introducing the “Strike Out Stink Routine,” a guide for parents to manage post-game laundry. Jordana Brewster, a mother of two young athletes, has collaborated with Lysol to develop this routine. The routine consists of four steps:
- Warm Up: After the game, it’s essential to promptly get young athletes out of their sweaty uniforms.
- The Unbagging: Doing laundry can be a challenge, especially when dealing with odorous uniforms and socks. Parents need to be prepared to handle this task, whether immediately after the game or later.
- Sanitize: Lysol Laundry Sanitizer is recommended to tackle the odor in uniforms, socks, and other sports gear. When used as directed, it can kill 99.9% of the odor-causing bacteria, ensuring clothes smell fresh after the first wash.
- Cool Down: After successfully eliminating the odor, parents can relax and get ready for the next game, confident in the knowledge that their laundry will smell fresh every time.
Lysol Labs will be touring this summer, aiming to equip families with the necessary knowledge and tools to consistently achieve odor-free laundry. For those interested in seeing if Lysol Labs will be visiting a nearby youth sports event, they can check the brand’s official website for more details.