Jared, the luxury brand within Signet Jewelers, has launched an exclusive jewelry line, ‘Charm’d by Lulu Frost,’ in collaboration with designer Lisa Salzer of Lulu Frost. This new collection offers a range of interchangeable charms and chains, enabling customers to personalize their fine jewelry pieces.
The ‘Charm’d by Lulu Frost’ collection at Jared is inspired by the iconic Plaza letters and numerals of Lulu Frost. It features a unique click-on mechanism, simplifying the customization process for wearers. This system allows for easy clipping on and off of various charms, facilitating the creation of diverse and personalized looks. The collection is designed to hold special significance for each wearer, offering charms that represent initials, anniversary dates, symbolic milestones, and more, in line with Lulu Frost’s reputation for personal and meaningful design.
Lisa Salzer, renowned for her expertise in vintage jewelry, draws from her grandmother Elizabeth Frost’s extensive knowledge in the field to create this collection. The range includes 9 numbers, 26 letters, 12 birthstones, 14 symbols, and 9 hero-themed charms, along with Letter & Star Starter Chain Sets. Chains are available in box and paperclip styles, as well as gemstone variations, providing a stylish foundation for building a unique jewelry ensemble. Crafted with 10kt gold and I-I2 diamond quality, the collection emphasizes both quality and enduring style.
Claudia Cividino, President of Jared, expressed excitement about the collaboration, highlighting the creative ingenuity of Lisa Salzer and the meaningful aspects of each charm. This collection is seen as an embodiment of customers’ unique stories, with the added value of being able to build upon it over time, adding a special dimension to the jewelry-buying experience.