Ace Hardware has announced the release of its new product line, Loud Mouth Barbeque, comprising a range of BBQ sauces and seasonings. This latest addition aims to become a staple for grill enthusiasts and to enhance Ace’s reputation as a top destination for all things related to grilling. The launch represents a strategic move to appeal to customers seeking distinctive, high-quality barbecue flavors at reasonable prices.
Brian Wiborg, Senior Vice President of Merchandising at Ace, highlighted the company’s objective to become the preferred BBQ destination in various communities. The Loud Mouth Barbeque line has been created with premium ingredients, offering bold flavors designed to appeal to both seasoned pitmasters and casual barbecue fans alike. The product range includes two types of BBQ sauces and five different seasonings, each promising a unique taste experience. For instance, the “Boom Shaka-Laka” sauce features an apple habanero blend, while the “That’s Poppin'” rub offers a savory seasoning option.
Pricing for these products is set at $8.99 for a 19.4-oz bottle of BBQ sauce and $6.99 for each container of rub, which varies in size depending on the flavor. This pricing strategy is part of Ace’s effort to make quality barbecue flavors accessible to a broader audience.
Ace Hardware also emphasizes its commitment to customer service and satisfaction, supporting the new BBQ line with an extensive selection of other top grilling brands like Big Green Egg, Weber, and Traeger. The Loud Mouth Barbeque products are available for purchase both in-store and online, with rollout beginning this month at participating locations nationwide.