Acure has undergone a brand refresh aimed at enhancing its commitment to effective skincare solutions. This update emphasizes the use of proven formulas and high-quality ingredients offered at accessible price points. The new packaging features icons that highlight specific skin concerns and straightforward product names, facilitating consumer choice in skincare, haircare, and environmental impact.
Andrea Kundar, Chief Marketing Officer at Acure, stated, “Our brand refresh represents a renewed dedication to helping our consumers easily identify products that address their specific skincare concerns.” This transformation includes the introduction of two new products designed to counteract the effects of senescent cells, often referred to as “zombie cells,” which are linked to premature skin aging.
The Zombie Cell Clarifying Mask is a weekly treatment that incorporates milk thistle extract and willow bark to promote skin luminosity and support moisture retention. Consumer studies have indicated that a majority of participants experienced smoother skin and improved texture with regular use. Alongside this, the Zombie Cell Clarifying Serum offers a daily remedy for signs of aging, combining milk thistle and niacinamide to enhance hydration and reduce inflammation. Users have reported noticeable improvements in skin brightness and overall health. This brand refresh and product launch reflect Acure’s ongoing commitment to effective skincare solutions for consumers.