Airheads has introduced an innovative way to encourage adults to return to the pool and relive their childhood summer experiences. The company has launched an Underwater Vending Machine that dispenses Airheads candy bars while submerged in a pool. This initiative is part of Airheads’ mission to bring fun back to the poolside and get adults swimming again.
The Underwater Vending Machine, a first-of-its-kind invention, is fully waterproof and can operate at depths of up to eight feet. It features an air propulsion system to launch the candy, providing a unique and entertaining way to distribute Airheads. Unlike traditional vending machines, this one doesn’t require money; instead, it offers candy in exchange for fun, encouraging pool-goers to dive in and enjoy the experience.
Craig Cuchra, VP of Marketing at Perfetti Van Melle, the maker of Airheads candy, expressed enthusiasm about the project. He highlighted the nostalgic connection many adults have with Airheads, recalling memories of enjoying the candy during long, hot summer days by the pool. The Underwater Vending Machine aims to recreate those memories with an exciting twist, making it an attractive feature for adults looking to revisit their childhood joy.
To see the Underwater Vending Machine in action, Airheads has released a demonstration video. The machine is designed to be a fun and engaging addition to any pool, hoping to inspire adults to jump back in and relive the carefree days of their youth.