On February 9, Anheuser-Busch will feature new commercials for its brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, and Stella Artois, during the broadcast of Super Bowl LIX. The company, recognized as a leading brewer in the United States, is noted for owning the two fastest-growing beer brands, Michelob ULTRA and Busch Light. Anheuser-Busch has announced that it will be the largest advertiser in the beer and alcohol category for this year’s Super Bowl, with a significant investment in advertising.
Kyle Norrington, Chief Commercial Officer of Anheuser-Busch, emphasized the importance of the Super Bowl as a cultural moment for the company. Anheuser-Busch plans to air five advertisements, totaling three minutes of national advertising time and 45 seconds of regional advertising time, aiming to showcase its brands to viewers.
Michelob ULTRA, which has promoted an active lifestyle for over two decades, will introduce a new platform titled “Play For An ULTRA.” Busch Light will continue its humorous campaign featuring the Busch Guy, providing outdoor survival tips, with a new ad premiering in Florida before a national rollout. Budweiser will present a heartfelt commercial featuring its Clydesdales, focusing on resilience and dedication. Bud Light plans to highlight its appeal through humor and celebrity partnerships, while Stella Artois will return with a campaign centered on meaningful conversations over its product.
The advertising efforts will encompass various platforms, including national and regional campaigns, Spanish language broadcasts, and retail placements. Anheuser-Busch remains committed to engaging 21+ consumers through sponsorship of major sports events and continued community investments.