Archer, a rapidly expanding meat snack brand in the United States, has established a multi-year partnership with the Los Angeles Dodgers. This collaboration aims to enhance the game-day snacking experience for fans attending games at Dodger Stadium. As the designated “Official Meat Snack of the Los Angeles Dodgers,” Archer will provide its 100% grass-fed beef sticks and jerky at various concession and hospitality locations within the stadium.
The product lineup available to fans will include Archer’s Original Beef Stick, Jalapeno Beef Stick, Original Beef Jerky, and Mango Habanero Beef Jerky. Eugene Kang, founder and CEO of Archer, expressed the significance of this partnership, stating, “Growing up in Los Angeles, the Dodgers have been woven into the fabric of my life. They represent excellence in baseball, and it feels perfectly aligned that Archer – a brand experiencing meteoric growth – partners with the eight-time World Champions.”
This partnership holds particular importance for Archer as a local company, reinforcing its commitment to the greater Los Angeles community. In addition to in-stadium offerings, Archer will support the Los Angeles Dodgers Foundation as a Dreamteam partner, sponsor events like the Sunset Run, and provide product donations for community and youth initiatives.
The collaboration occurs during a period of significant growth for the meat snack sector, with Archer reporting a 90% year-over-year sales increase, surpassing the overall category growth of 5.8%. This surge is attributed to rising consumer interest in clean, real-ingredient, high-protein snacks, which has also contributed to substantial growth in Archer’s meat stick sales, driving a 29.4% increase in the segment overall.