ARDELL Beauty has recently launched a new addition to its range of products with the introduction of the Balayage Wispies. This innovative line brings the popular French brushstroke balayage technique, commonly used in hair coloring, to eyelashes. The collection includes six shades inspired by balayage: Bronde, Ash Brown, Chestnut, Caramel, Mocha, and Chocolate. Each variant integrates black fibers with the base color to add depth and create a multi-dimensional look that mimics the effects of sunlight.
These lashes are designed to enhance the natural beauty of the eyes by providing a sun-kissed appearance, adding brightness, and creating an illusion of thicker, more voluminous lashes. The Wispies style is known for its feathery, fluttery appearance and features a thin, comfortable band that is barely noticeable when worn.
Terri Cooper, Executive Vice President of ARDELL, expressed excitement about expanding the iconic Wispies collection. The Balayage Wispies are aimed at consumers looking for creative, low-effort beauty solutions that keep up with evolving makeup trends. The lashes are designed to be flattering for all eye shapes and are suitable for both day and evening wear.
The full Balayage Collection is now available for purchase at Ulta and other nationwide retailers, offering a variety of styles and colors to choose from. This launch reinforces ARDELL’s commitment to innovating within their product lines and providing consumers with new ways to express their creativity through makeup.