Armitron has introduced the Gold Skeleton Watch, a new addition to their best-selling line of timepieces, now available on their redesigned website. This exclusive collection includes watches in bold Black, sophisticated Silver, and the new Gold variant, priced between $165 and $175. Each watch features a 21-jewel automatic movement, a durable stainless steel case and band with robust ionic plating, and an exhibition caseback.
The Gold Skeleton Watch boasts several key features:
- Movement: 21-jewel automatic movement for accurate timekeeping and smooth operation.
- Case & Band Material: Stainless steel, providing durability and a sleek look.
- Water Resistance: Up to 100 meters (330 feet), offering extra protection.
- Closure: Fold-over clasp with double push-button safety for a secure fit.
- Crystal: Scratch-resistant mineral crystal to protect the watch face.
- Band Length: 7 1/2 inches, fitting comfortably on most wrists.
- Case Width: 43mm, offering a bold yet versatile presence.
Barbara Weichselbaum, CEO of E. Gluck Corporation, expressed excitement about the new Gold variant, highlighting its blend of classic design and modern appeal. She emphasized that the Skeleton Watch is admired for its bold sophistication and meticulous craftsmanship, making it a favorite among customers. The new release aims to attract both longtime enthusiasts and a younger audience drawn to its mix of heritage and contemporary style.
The launch of the Gold Skeleton Watch follows Armitron’s successful “Love Every Second” campaign, the brand’s most significant rebranding effort since 1975. This initiative included a new logo, updated visual identity, and a website overhaul, combining nostalgic elements with modern aesthetics to symbolize Armitron’s forward-looking vision.
In addition to the Skeleton Watch, Armitron offers the popular Blueprint watch, featuring an automatic movement and self-winding mechanism. The Blueprint is known for its precision timekeeping and durable construction, available in various finishes, including leather bands, metal bracelets, and a unique iridescent plated edition, catering to diverse preferences.