Armor All has introduced its latest product line, the Podium Series, in collaboration with Oracle Red Bull Racing. This collection of automotive appearance and air freshener products is designed to provide consumers with premium options that incorporate advanced technology and innovative formulations. The series reflects Armor All’s commitment to high-performance car care products, enhanced by insights from its partnership with a leading Formula 1 team.
The Podium Series includes a variety of appearance products such as wash and shine, tire shine, exterior and interior detailers, interior protectant, and protectant wipes. Each item is engineered with proprietary product technology, including a hybrid ceramic technology that combines silicon-based and synthetic elements for optimized performance and ease of use. The line also utilizes recyclable packaging and incorporates custom spray triggers for improved application.
Complementing the appearance products, the series offers air fresheners in hanging, vent, and spray options. Each air freshener comes in two fragrances and features racing-themed designs intended to appeal to fans of Oracle Red Bull Racing.
The partnership between Armor All and Oracle Red Bull Racing began in 2021, with Red Bull Racing’s recent successes adding to the brand’s global recognition. The Podium Series aims to combine this competitive spirit with Armor All’s expertise, offering a premium experience for automotive enthusiasts.