K18 has introduced its latest product, AstroLift, a volumizing spray aimed at enhancing hair fullness and health while providing reparative benefits. This product is designed for individuals with fine, aging, or damage-prone hair and is formulated with the patented K18PEPTIDE, which claims to repair protein loss and chemical damage across various hair types.
AstroLift is described as a lightweight and buildable formula that can deliver natural-looking volume for up to two days following a single application. It is intended to strengthen hair while improving its resilience to humidity, without leaving a heavy residue. Clinical tests indicate that the spray can provide up to 2.5 times more volume, promoting a healthier appearance for users.
The formulation of AstroLift includes a combination of K18PEPTIDE and a complex derived from seaweed and amino acids, which together aim to enhance volume without compromising hair integrity. The result is hair that is both lightweight and voluminous.
K18 has partnered with celebrity colorist Jack Martin as its brand ambassador to promote AstroLift. Martin is recognized for his expertise in transforming gray hair, and he supports the product as a solution for achieving reparative volume for fine and aging hair.
Suveen Sahib, Co-Founder and CEO of K18, stated, “AstroLift is more than a styling product—it’s a game-changer for anyone seeking hair that looks and feels alive.” This launch represents K18’s ongoing commitment to providing high-performance solutions for hair care professionals and their clients.
K18 maintains a focus on innovation within the haircare industry, having previously introduced technologies such as odorBIND in its AirWash dry shampoo. The company aims to address the challenges faced by hair types that are prone to damage and volume loss, ensuring that the solutions offered are both effective and reliable for stylists and consumers alike.