Autotrader, a Cox Automotive brand, has been named the most reputable auto retailer in the United States by Morning Consult’s Reputation Score. The ranking is based on over 80 million global survey interviews and measures real-time brand sentiment across more than 5,000 companies. Morning Consult’s reputation data is used by Fortune 500 companies and industry leaders to benchmark trust and transparency.
Jessica Stafford, senior vice president of consumer solutions at Cox Automotive, said that trust plays a central role in the car-buying process and that Autotrader’s focus on transparency and innovation sets it apart. Autotrader offers verified dealer listings, upfront pricing tools, vehicle history reports and user reviews to help shoppers make informed decisions and to connect dealers with confident, high-intent buyers.
Jeff Cartwright, chief growth officer at Morning Consult, noted that top-ranked brands build equity through consistent, meaningful customer experiences. The recognition adds to Autotrader’s leadership in automotive retail as the platform continues to invest in AI-driven tools, seamless online-to-offline experiences and enhanced transparency across the shopping journey.